Apple has decided to lower the price of the iPhone XR to boost sales that are starting to be disappointing but we can not enjoy it in France.
The iPhone 2018 have surprised the general public at their release because of their astronomical price. The vast majority of buyers do not want to change the iPhone because of the Cupertino's non-standard pricing policy. In the run-up to the holiday season, Apple seems to have decided to do a few things to give a second wind to iPhone sales, especially the iPhone XR which did not sell well than expected. The firm granted discounts to NTT Docomo, the first telephone operator in Japan. He benefited a discount on the price of the iPhone XR.
Apple drops the price of the iPhone XR
Apple brand is not used to lower the price of iPhone off launch periods. So, if she has reviewed the price of her new smartphone, it's because Apple needs a lot of booster sales that are starting to slow down. At NTT Docomo, the iPhone XR is available for less than 100 euros compared to the starting price. But, customers must subscribe to a two-year contract with the operator to take advantage of this price discount.
However, one wonders if Apple could apply elsewhere than in Japan the price discount of the iPhone XR. It should be noted that buyers currently need this price reduction policy to motivate them to purchase lR. If new iPhone sales continue to fall, Apple may take the decision to reduce the price on the whole market. Which would be a big first for the American giant. To be continued.
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