Now, Apple does not will give more the volumes of its sales (only the revenues generated by its activities). So it will be necessary more than ever to rely on the wet fingers of the houses
crazy like Gartner to get an idea of the state of the market.
The last delivery of the group door in the smartphone market in the third quarter (the last one for which Apple has precise volumes sold, so let's take advantage of it). The manufacturer of the iPhone is third in the ranking with 45.7 million devices sold. Apple occupies 11.8% of the market, just like last year at the same time (with growth of 0.7% only).
Will iPhone XS / XS Max and XR be enough to put juice back into the engine of growth? We will have a better idea in January, even if it will be necessary to guess the number of units sold. The third quarter champion is Huawei. Even if the Chinese manufacturer's smartphones are sold very little in the United States, they are everywhere else: with 52.2 million devices sold, Huawei has recorded a 43% increase in demand.
Huawei occupies 13.4% of the market, with a first place in China and a third position in many countries in Europe. Samsung remains first in the ranking, but its volumes (73.3 million, -14%) and its market share (18.9%) are sharply down year on year.
Gartner points out that this is the biggest drop in Samsung since analysts measure the smartphone market … The Galaxy S9 / S9 + and Note9 have not been able to make consumers want this year (the Galaxy S10 with its hole in the screen will it succeed?).
The smartphone market, as a whole, has sold a total of 389 million devices. A figure up 1.4%.